If you’ve recently become a personal trainer, you may be wondering how to kickstart your business. The good news is, personal trainers are always needed, particularly at the moment as the nation fights to get fitter.

However, there are some things you’ll need to do if you want to ensure your new business venture gets off to the best start. Check out these 5 tips for new personal trainers to kickstart your business’s success.

1. Create a Successful Business Card

As a personal trainer, it’s your job to draw in clients. While online marketing techniques can help massively, it’s important not to forget the potential of networking. You can gain a lot of new clients and important contacts through networking.

One thing you’ll need if you do plan on networking is a successful business card. Your logo is your brand, so it should take centre stage in the card’s design. A recent biometric study by instantprint, revealed personal trainers and clients prefer business cards with simple designs. with around 45% of Brits questioned stated they preferred a traditional layout.

Business cards can also double up as appointment cards, which is great for encouraging repeat custom and gaining loyalty from the members you’re training, as well as reminding them of their appointment times.

2. Be a People Person

It goes without saying that when you’re a personal trainer, you need to be a people person. After all, you’re going to be working directly with a variety of different people. Therefore, it’s crucial you can find ways to get along and train with a variety of personalities.

3. Never Stop Learning

Within the personal training sector, there’s always something to learn. As well as the basics, it’s a good idea to focus on specialised training. For example, you could specialise in specific types of workouts such as weight training or core workouts. The more of a niche you create and train yourself up to cover, the more clients you’ll bring through the door.

4. Expand Your Revenue Stream

Until Covid-19 hit, personal trainers largely earned revenue through face-to-face training. However, as the lockdown restricted face-to-face interactions, many personal trainers were left with no form of income. This led to many having to adapt and offer their services online. Coming up with a range of revenue streams is key to surviving tough economic times.

5. Learn How to Get Clients on a Gym Floor

Finally, you’re going to want to focus on getting clients into your gym. There are a lot of ways you can do this. Ensuring the gym is safe, hygienic and it incorporates the latest equipment is important. You can also use online marketing methods, such as social media to generate new leads.

Running a successful personal training business isn’t always easy. However, the tips above can ensure you stand a good chance of getting clients and separating yourself from the competition.